Web design
Or rather web design that adds value to your business. It looks attractive and is perfectly on brand… but that’s not all.
Good web design engages website visitors, encourages them to look around your site, spend more time on the various pages that contain your products and services and click on the links that matter – like ‘purchase’ and ‘contact’.
Good website design has more longevity too – a well designed website is far more likely to be bookmarked by the visitor. And that means that individual will return again and again.
Good website design also make people more likely to spend money – there’s something about an attractive site that makes it a more pleasing experience. Think of it like a shop selling sweets – visitors are more likely to become customers in a clean, well-lit, colourful shop than in a dark, murky one.
Good website design is also more likely to lead to personal recommendations. It gives people more reasons to refer. If they’ve bookmarked your site then this probability increases still further.
The truth is that good design can have a direct impact on your bottom line.
Here at Pixel Lab in Bristol, we’re experts at designing websites that look great, are nice to use, but still contain all the functionality and search engine optimisation that you need.
We are web designers, in the true sense of the word, as well as web developers. And as web designers, we don’t just take an existing template or off-the-shelf design and make it fit your product or brand. We do the job properly.
We don’t believe, as some will tell you, that a company has to make a choice between good web design and good web optimisation. We find that frequently, good design is part of a company’s personality and to ignore it for the purposes of making the development easier is bad practice.
Our website design clients, in Bristol and further afield, will testify that good web design and good functionality and optimisation can go hand in hand.
It really is possible to have your cake and eat it.
